Everyone has something they want to change. Employees want to change their boss’ minds, and leaders want to transform organizations. Salespeople want to win clients, and marketers want to change consumer behavior. Startups want to revolutionize industries, and nonprofits want to change the world. But change is hard. We push and push, but often nothing happens. Could there be a better way? In this webinar, New York Times Best Selling Author, Jonah Berger, introduces a revolutionary change approach. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers and overcoming resistance by reducing friction and lowering the hurdles to action. Discover the five hidden factors that impede change and how you can change anything by mitigating them.