Everyone has something they want to change. Employees want to change their boss’ minds, and leaders want to transform organizations. Salespeople want to win clients, and marketers want to change consumer behavior. But change is hard. In this webinar, New York Times Best Selling Author, Jonah Berger, introduces a revolutionary change approach. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers and overcoming resistance by reducing friction and lowering the hurdles to action.